Neo-Hanbok Brand LEESLE! Hwang Yi-Seul’s Delightful Rush into the Global Market
After eight years of experience from Sonjjang design hanbok, Hwang Yi-Seul launched a brand for casual, more easy to wear hanbok for daily wardrobe- ‘LEESLE’. Named after her own name, Leesle is a brand that is challenging the boundaries of hanbok, creating ‘neo-hanbok’.
The most welcoming aspect of Leesle’s products is that it is easy to wear and manage. The fabrics that is used for tradition hanbok are hard to wash and maintain so neo-hanbok uses cotton along with polyester, nylon, acryl that is commonly used in today’s clothing and therefore easy to take care of. Design is also quite distant from traditional hanbok. The biggest change is that there is no need to wear underskirt. Also, skirts are shorter and less puffy to make it appropriate for everyday life.
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Leesle On-line Shop